DATE: April 2, 2020
I remember when I started my own business back in 2009, I thought I was done having to look for a job. Silly me. It was 2009. Times were challenging as they are now. I had to face the reality of marketing my services for business fees and marketing myself for contract work at the same time to keep costs covered until the business could sustain itself.
Many people find themselves in this position nowadays…whether it’s a new business having a slow start or an existing business that is experiencing some bumps in the road, many entrepreneurs are now revisiting their resumes and profiles to keep profit moving through their coffers however they can get it.
And there is no shame in this.
So how do you go about looking for contract work while keeping your business afloat?
- Ideally, look at contract work that is easy for you to do, but high-value for you to do. This way you can get paid a high dollar doing something that is intuitive for you to do—this will still allow you to have physical time and mental processing space for your business.
- Another angle for work options are to look for contract work where your business can be brought on by a company as a 1099 or an employee status. This way, you can do one marketing plan, but flip the conversation whether it’s a business pitch or an employee interview to evaluate what you do. Until you can have more private clients of your own, there is nothing wrong with acting as a contractor or employee doing what you do at a company in the interim—and it’s a really efficient way to use your marketing time.
- Update your Linkedin Profile to market your services as a business and as an employee seeking a job. Look at the writing on your profile and ensure both audiences reading your profile would think you want what they are offering. It’s important your profile meet both needs, promoting your business and positioning you for a job, so you are able to flip the conversation as needed based on your responses.
- Do the same writing with your resume. Make sure your resume is ready for interview submissions and RFP inclusions to compete for business.
- Leverage every aspect of your network I inquiring about contract work you can do. Companies still have needs in this current challenging climate we are in, but they are shy to make full time commitment offers. So contracting in today’s economy is much more attractive. During a time of uncertainty on both sides, this arrangement gives you a foot in the door and an influx of cash, while the company gets the work done without the obligations it must keep if you were an employee.
- Use your resume and LinkedIn profile content as the basis for your social media presence and building your brand. Even if you have an established brand, almost everyone is needing to retool their current branding to be in alignment with and sensitive to the current economic and healthcare crisis we are in. Use this transition time to make these updates to reinforce your dual efforts.
- If you are just starting your business, these initial contract gigs can lead you to your first clients, as well. And if you are an existing business that is experiencing a cash flow issue, these gigs could lead to the next steady revenue stream. It’s about lookimg at what’s possible and being open to all avenues of opportunity.
Looking for a contract gig or job while running a business is very doable and often needed during recession periods. While it make seem difficult now, it will be your future inspirational story to tell when you make it through. You got this.